B² gives back

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Wear it. Share it.

Premium apparel, home goods, bold prints, and cause tees with real impact. Pick a cause tee, wear it loud, and a share from that cause tee goes straight to research and awareness for its cause.

Shop by cause How it works

More than a tee

The full collection

Tees are where it starts, not where it stops. The full collection now spans apparel, home goods, and more.

Wear

Built to live in

Men's wear Women's Wear Activewear Men's Activewear Women's Men's Underwear Women's Underwear Men's Pajama's Women's Pajama's Women's Swimwear Men's Swimwear Women's Shoes Men's Shoes Baby's Clothes Kid's Clothes

Home & Bedding

Comfort for every room

Bedding Blankets Pillows Towels Bath Accessories Area rugs Door mats Beach Towels

Drink & Kitchen

For the daily ritual

Mugs Tumblers Can coolers Coasters Pet Accessories

Decor & Extras

The finishing touches

Candles Wall decor Ornaments Yard signs Desktop calendars Jewelry Stuffed animals Phone cases Car accessories Stickers

Simple by design

How it works

Pick a cause tee

Choose the fight that matters to you. Cause tees are tied to ALS, mental health, or cancer.

Get something premium

From tees to home goods, each item is designed to look good, feel good, and fit the B² mission.

Cause tees give back

A set amount from every cause tee goes to a vetted nonprofit for that cause. We report where it lands.

Where your money goes

Transparent by default

No vague promises. A fixed amount from every cause tee is donated to the cause it represents, and we publish what we give.

Vetted partnersReceipts publishedNo middlemen

One $32 cause teeDonated

$22 — tee, print & fulfillment

$10

Three causes, one standard

Choose your cause

Our logo runs cyan to magenta. So do our causes. Each tee line is built around one fight, and a share from each cause tee goes to the cause it represents. Other products in the collection don't fund a cause.

ALS Research

Funding the labs working toward treatments and a cure for ALS, and supporting the families living with it today.

Shop ALS tees →

Mental Health

Backing awareness, access to care, and research that takes mental health as seriously as any other kind.

Shop mental health tees →

Cancer Research

Supporting cancer research and awareness efforts working to detect it earlier and treat it better.

Shop cancer tees →

Cause Tees

Each tee backs its own cause.

ALS tees support ALS research, mental health tees support mental health, and cancer tees support cancer research. Non-cause products are part of the collection, but they do not fund a cause.

Shop cause tees →

The collection

Shop everything

Why we do it

A shirt can do more than look good.

Our Story: Bree and Brittany met online through a mutual friend and became friends quickly, never wavering in their support for one another. They later started their podcast, Two B's In A Podcast (available on Spotify), and shortly afterward watched a course on starting an LLC. Their reaction was simple: “How fun could this be?!” So they did it. Welcome to B Squared Apparel Plus, where two friends had a dream and brought it to life. We are happy you are here!

Customer love

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